The SEO Guru

Rank in Search.
Show Up in AI Answers.

Don Phelps helps businesses dominate local search, capture featured snippets, and get cited by AI tools like ChatGPT and Perplexity - using Local SEO, AEO, and GEO strategy that actually works.

Work With Don See Expertise
10+
Years in SEO
19+
Podcast Episodes
3x
Search Channels Covered
1
Framework: The NSYGHT Stack

Who Is Don Phelps

SEO + AI Search, Built Together

Don Phelps is a search strategist who saw the AI shift coming before most. While the industry argued about whether AI search would "kill SEO," Don built a framework that does both - traditional rankings and AI citation.

As the founder of NSYGHT, he works with local businesses and brands that want to stop losing ground to competitors in both Google results and AI-powered answers.

The NSYGHT Stack

SEO
Traditional Search Rankings
Google, Bing - organic positions that compound over time
AEO
Answer Engine Optimization
Featured snippets, People Also Ask, voice search, position zero
GEO
Generative Engine Optimization
ChatGPT, Perplexity, AI Overviews - get cited by AI tools
AIO
AI Optimization
Full AI search presence across every major platform

Core Expertise

What Don Works On

Five disciplines that cover the full spectrum of search - from local maps pack to AI-generated summaries.

📍

Local SEO

Google Business Profile, local citations, map pack rankings, and hyper-local content strategy that drives foot traffic and calls.
🎯

Answer Engine Optimization

Featured snippets, PAA boxes, voice search, and position zero. Structure your content to become the answer - not just a result.
🤖

Generative Engine Optimization

Get cited in ChatGPT, Perplexity, and Google AI Overviews. Build the entity authority that makes AI tools trust and reference your brand.
🔗

Entity SEO

Build a coherent entity graph so search engines and AI systems understand exactly who you are, what you do, and why you're authoritative.
⚙️

Technical SEO

Core Web Vitals, structured data, crawlability, and site architecture. The foundation every strong search strategy needs to stand on.
🎤

Speaking and Training

Conference keynotes, workshop sessions, and team training on AI search, local SEO strategy, and the future of visibility.

Local SEO Unlocked Podcast

Local SEO Unlocked

Don's podcast digs into local search strategy, AI-powered search changes, Google Business Profile tactics, and what's actually working right now. No fluff, no filler.

Buzzsprout Spotify Apple Podcasts Amazon Music

Recent Episodes

19
Understanding AI Overviews - What They Mean for Local SEO
Google AI Overviews impact on local businesses
18
Google's New AI Mode - What Local Businesses Need to Know
Adapting to Google's AI-first search experience
17
The Future of Local SEO - AI, Voice Search, and Beyond
Where local search is headed and how to prepare

YouTube

Watch Don on YouTube

SEO tutorials, local search walkthroughs, AI search explainers, and strategy breakdowns on the @donphelpsseo channel.

Subscribe on YouTube or See Channel Highlights

FAQ

Questions About Don and His Work

What is AEO - Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of structuring content to appear directly in search engine answer boxes, featured snippets, People Also Ask results, and voice search responses. AEO focuses on capturing position zero and giving search engines the exact structured answer format they need to surface your content at the top of results - before organic link #1.
What is GEO - Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing content to be cited and referenced by AI tools like ChatGPT, Perplexity, Google AI Overviews, and other large language models. GEO ensures your brand and expertise show up when AI systems generate answers for your target audience's questions - even when they never click a link.
What does The SEO Guru specialize in?
Don Phelps - The SEO Guru - specializes in Local SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Google Business Profile optimization, entity-driven SEO, and technical SEO. He helps businesses rank in traditional search while also building visibility in AI-powered search results through the NSYGHT Stack framework.
What is the Local SEO Unlocked podcast?
Local SEO Unlocked is Don Phelps's podcast covering local search strategy, Google Business Profile optimization, AI-powered search trends, and actionable SEO tactics. The show is available on Spotify, Apple Podcasts, Amazon Music, and Buzzsprout with 19+ episodes published.
What is the NSYGHT Stack?
The NSYGHT Stack is Don Phelps's framework that combines traditional SEO with GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AIO (AI Optimization) to build full-spectrum search visibility. The stack ensures businesses rank in classic search results and also show up when AI tools answer questions about their industry.
How can I work with Don Phelps?
Don works with businesses and brands on SEO strategy, AI search visibility, consulting engagements, and speaking. You can reach him through the contact page or connect on LinkedIn.

Ready to Show Up Where It Counts?

Traditional search, AI answers, local maps - let's cover all of it.

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